WYBOROWA x BRODINSKI
Brodinski designed an exclusive version of the vodka Wyborowa. Taking place in clubs, the bottle reveals its whole design at night, when it's diamonds shapes glow in the dark.
BIRDY NAM NAM for SFR
Birdy Nam Nam and french provider SFR produced an interactive showcase experience, rewarded by a grand prize (Grand Prix Stratégies du Marketing Digital 2010) for event site and brand content.
LACOSTE
To realize their international SS 2011 campaign, Lacoste asked Savoir Faire to cast new faces among the Social Club’s public (we placed headers on our website, myspace and twitter, relayed the information on our social networks, designed several dedicated newsletter, created a promotional video…). The campaign was shot by Mark Hunter / The Cobrasnake, famous photographer of the californian celebrities and nightlife, during the « Antisocial Party » at La Machine in Paris and The Icon Club in Berlin, advised by Savoir Faire.
PUMA SOCIAL
Puma asked Savoir-Faire to organize events declining the concept of their international campaign « Puma Social / Athletes of the night ». Concretely, Savoir-Faire organized 4 parties at the Social Club and a huge finale one at La Machine. The first part of each party – invitations only – was dedicated to « gaming » (football, arcade games, ping-pong) then it turned to a public event from 11 pm, bringing together the very best of the current electro scene such as Skrillex, Crookers, Beat Torrent, Strip Steve & Das Glow, Kavinsky, DJ Pone & many others. Additionally to the line-up and the conception, our agency also dealt with communication and community management on these events.
JEAN-CHARLES DE CASTELBAJAC & CLAN CAMPBELL
Thanks to its legitimacy and expertise in the musical field, Savoir-Faire has also a consulting skill. For instance, the talented fashion designer Jean-Charles de Castelbajac and his partner Clan Campbell mandated our Culture & Brands agency in order to manage all the musical production – including the booking – of his birthday party at « La Cité de la mode et du design » in Paris. Our agency demonstrated knowledge of various musical styles and the quality of our musical management by offering a line-up combining Chew Lips, Crystal Castles and Michael Mayer.
ABSOLUT & DECADE
For the famous Vodka Brand « Absolut », Savoir Faire co-organizes parties called « Decade » with Brain Magazine. Relevant with Absolut’s brand values, these events consist in the musical representation of a decade by a DJ or a current group. At every Decade’s party, five DJs cover half a century of music (from the 60s to now) with eclectic & exclusive mixes. Besides, the line-up is always composed of the best current artists : The XX, Metronomy, Breakbot, Sexy Sushi, Yelle, Caribou have already played for us.
BURN STUDIOS
Chosen to introduce the brand Burn energy drink to a Young, fashion, night-living population, Savoir Faire worked with the brand’s communication agency to adapt it the Social Club and its public. Together they created specific cocktails and developped specific Tools for the brand’s permanent visibility in the club. Furthermore, Savoir Faire is in charge of the musical programmation of the quarterly « Burn Studio » nights.
